For nearly 2 years I have managed my work’s social media accounts. This includes Facebook, Twitter, Google + and a blog. I’ve worked hard to develop relationships, respond to comments, engage with the communities around those platforms, keep the posts interesting, relevant and friendly, and to make the most of the potential these platforms offered.
We’ve had varying degrees of success with the various platforms and have been seen as a bit of a trailblazer for other frontline services within the local authority to consider using social media. On the whole things have been going well.
But it is fair to say that over the last few months I have lost my way a little bit with my work social media accounts. I’ve lost some oomph. The numbers of posts were slipping; it started to feel like a chore, something else to add to my overflowing to do list.
So why now?
- I’ve been a lone ranger managing the accounts by myself for two years.
- I’ve been short staffed and we’ve been firefighting for ages.
- I took a first hit of criticism a few weeks back on Facebook and that might have knocked my confidence.
- I’ve had so much work to do I haven’t been able to plan, do, review.
- It’s not easy to see the impact, so how can I tell if the effort is paying off?
- It’s good to talk to other frontline services using social media, and I haven’t spoken to anyone in a similar situation for about 4 months.
So, how can I get some of that spark back?
- I need some inspiration and to surround myself with people who are also managing social media accounts.
- I need to ask customers what they like, what they don’t, what they want from the sites.
- I need to keep generating new ideas, new campaigns, and new posts.
- I need some new work equipment rather than relying on my own. Proper tools for the job.
- I need to free up some more time, and if I can’t do this in the 9-5 I need to look at the impact on Family life of doing some of this in the evenings and at weekends.
- I need some back up and to holler if I need some support.
- I need to try even harder. For the last 2 years I’ve known this stuff doesn’t come easy, and I’m not afraid of hard work, and I know I’ll get back what I’ve put in.
It’s been a good 2 years so far, and I’m hopeful the next 2 will be the same and if I can’t find my social media mojo, maybe I should just look for a mojito instead. Cheers.